Sometimes the billboards harmonize with the Montreal landscape. Some even seem to tell a story, or evoke a milieu. For quite a while, tattoos were popular. Tattoo parlours sprang up in virtually every town and city. Now it's becoming popular to have tattoos removed. And of course, what Gregoire says makes sense, why pay more if you could pay less... whatever that means. And if you're sick at work, follow the instructions on the panel. It's interesting how the lush trees appeared ready to swallow up some of the signs. The tattoo removal sign harmonized with the facade of the hardware/lumber store and the cloudy sky.